PurpleWave 2017-08-02T14:16:32+00:00

Project Description

Construction & Agriculture | WEB & MOBILE
Purple Wave Online Auction

Innovating online auctions in agriculture

Purple Wave is the nation’s largest no-reserve auction house specializing in construction and agricultural equipment. When taking their business to the next level meant redesigning their user experience for both buyers and sellers, Purple Wave brought in Useagility.


To optimize revenue, Purple Wave needed to streamline the front-end experience for online auction users to search, list, bid and watch auction items from mobile devices as well as a desktop.

Left Quotation MarkWe wanted to make it easier for our online auction users to search, list, bid and watch. Useagility uncovered user-driven recommendations for personalized views and dashboards that allow our users to see everything they need in one place. Our business case is very straightforward; the improved user experience enables more volume.Right Quotation Mark
Vice President Marketing, Purple Wave
Dave Brotton, Purple Wave


Using research and competitive analysis, Useagility identified strategic opportunities for Purple Wave to improve user friendliness and drive incremental revenue. Useagility’s mobile business strategy recommendations, detailed wireframes, clickable prototypes and stringent user testing brought a single, responsive online auction marketplace to Purple Wave’s customers.

Purple Wave Mobile Auction

Similar Projects