Including user research into the design/ build process is a surefire way to build the right product or service for your users. With user research, decision makers can confidently guide and direct the trajectory of a new or refined product or service.
Companies can leverage user-centered design to collect valuable information about their users and use it to increase conversion rates. By focusing on what’s in it for the user companies can create delightful experiences for their users, making their relationships stickier and more valuable.
Business leaders are compelled by analytics and key performance indicators (KPIs). Whether you’re asking for additional UX resources or selling others on investing in UX, learn some of the strategies we use to sell the value of UX.