User Research And Insights to Optimize Workflow
By understanding how truck drivers approach their work—and the challenges they face—we crafted a workflow that is intuitive to users and expedites business processes. We used insights about the drivers’ motivations and work preferences to unlock innovative ways to make a complex operational ecosystem seem simple to users.
We explored different conceptual approaches through low-fidelity concept sketches to get input critical for the UX strategy and to ensure that the designs would be accepted by users and drive business performance results. Getting validation from real users early in the process gave us confidence that we were solving the challenge effectively before we moved into visual design and development.