Insights & Articles

Your company’s culture has everything to do with its ability to innovate. In the past decade as a product strategy and design consultant, I’ve seen a lot of software and worked with teams that [...]

Last week, Chrys Sullivan and Yana Beranek participated in the inaugural KC Tech Council’s Tech CEO Retreat, which focused on the future of the technology industry in Kansas City.

When it comes to devices with voice-first user interfaces, the numbers are staggering.

Last week, Chrys Sullivan and Yana Beranek participated in the inaugural KC Tech Council’s Tech CEO Retreat, which focused on the future of the technology industry in Kansas City.

Whether you call it design thinking, user experience or human- or user-centered design, there’s no question that companies who embrace it perform better than those that don't.

Recently, Chrys Sullivan hosted a UX workshop with the 2017 Sprint Accelerator cohort. She shared these lessons based on UX mistakes we’ve seen companies make, along with what to do instead.

A great customer experience – like a great user experience with a digital product or web site – is not great by accident; it is purposefully designed to achieve specific customer and business objectives.

The rising importance of experience strategy and the soft-skills required to bring technology products to market successfully were chief among the themes that emerged from our inaugural survey of Kansas City’s UX design landscape.

As human-technology interactions continue to evolve and permeate every aspect of our lives, 2017 holds a wealth of opportunity for savvy businesses.

Useagility’s Chrys Sullivan delivered conference break-out sessions at the 2016 AIM Infotech conference discussing the benefits of involving end-users throughout the product innovation and design process.

Useagility delivered the first webinar for the UXPA Professional Webinar series in January.

“We don’t have the budget to include UX.” It always amazes me, but the truth is that we hear this a lot.

Automated, or unmoderated testing tools make it easy to get rapid user feedback on a short timeline and tight budget but come with their own unique challenges.

Nothing brings new ideas to life like a picture. If you are looking at product innovation in the web, mobile and SaaS space, you'll need to start thinking about how to get early buy-in and approval to get projects off the ground.

The standard for B2B and enterprise systems is changing. As consumer products get easier to use, people’s expectations of ease-of-use for the technology they use at work have also increased.

ATI Nursing Education wanted to improve the design and user experience for its mobile assessment program and predictive pass/fail performance tools.

Flipping the classroom is a fast-growing trend in education. At Useagility, we believe that the best digital product strategy starts with uncovering unmet user needs and gathering insights that drive innovation.

Cloud storage services, while sometimes convenient, still have many usability flaws to work out.

It makes sense that reducing friction to sign-up should always produce the best business results for an e-commerce company. And generally speaking this is true. But some online businesses are actually using complexity in the sign-up process to drive conversion and increase the value of a customer to its business.

It’s easy to lose control of the user-centered design process when visual design is introduced. At Useagility, we’re sold on using Style Tiles as the way to facilitate productive iterations on visual design during the UCD process.

When you think about conducting usability testing, does your mind go to fancy labs with one-way mirrored glass, expensive video equipment and equally heavy budgets?

High-level design concepts are a great tool for testing product viability and user experience strategy with users early in the process.

High-level design concepts are a great tool for testing product viability and user experience strategy with users early in the process. At Useagility we have designed and tested new product concepts ranging from tax software to trendy fashion mobile apps.

IVR systems – like websites – need a little usability T.L.C.. Customers are even less forgiving with phone-based systems than with websites because they often encounter them in customer-service situations where they’d prefer to be interacting with a human.

One of the most powerful tools in the Lean UX toolkit is low-fidelity, rapid prototyping.

Wondering if you need to consider responsive design in your next project? Not sure how it applies to your products or the role that User Experience should play implementing responsive design? Useagility can help.

We often get asked for an expert opinion about usability factors involved in a decision to use continuous scrolling design in a web site UI. Ask yourselves questions about these three things to determine whether it’s a fit.

Last week Useagility was honored to be a top 10 finalist at the Hackovate Health Innovation Competition.

Kansas City Southern recently unveiled a new corporate web site at www.kcsouthern.com. Useagility partnered with KCS  to redesign the site from the ground up employing User-Centered Design methodologies to ensure the site meets the needs of the company’s target audiences.

Service Management Group’s (SMG) web reporting client portal was powerful but it needed a user interface and design makeover to ensure clients could get the most important information about their business quickly and easily.

Treo Solutions is finding ways to appeal to a broader audience by simplifying the user experience of their health care analysis tools.

When I begin a new project by doing a heuristics review of a client’s software or website I often wonder if we’ll have to start from scratch.