A great customer experience – like a great user experience with a digital product or web site – is not great by accident; it is purposefully designed to achieve specific customer and business objectives.
The rising importance of experience strategy and the soft-skills required to bring technology products to market successfully were chief among the themes that emerged from our inaugural survey of Kansas City’s UX design landscape.
Useagility’s Chrys Sullivan delivered conference break-out sessions at the 2016 AIM Infotech conference discussing the benefits of involving end-users throughout the product innovation and design process.
Nothing brings new ideas to life like a picture. If you are looking at product innovation in the web, mobile and SaaS space, you'll need to start thinking about how to get early buy-in and approval to get projects off the ground.
Flipping the classroom is a fast-growing trend in education. At Useagility, we believe that the best digital product strategy starts with uncovering unmet user needs and gathering insights that drive innovation.
It makes sense that reducing friction to sign-up should always produce the best business results for an e-commerce company. And generally speaking this is true. But some online businesses are actually using complexity in the sign-up process to drive conversion and increase the value of a customer to its business.
It’s easy to lose control of the user-centered design process when visual design is introduced. At Useagility, we’re sold on using Style Tiles as the way to facilitate productive iterations on visual design during the UCD process.
High-level design concepts are a great tool for testing product viability and user experience strategy with users early in the process. At Useagility we have designed and tested new product concepts ranging from tax software to trendy fashion mobile apps.
IVR systems – like websites – need a little usability T.L.C.. Customers are even less forgiving with phone-based systems than with websites because they often encounter them in customer-service situations where they’d prefer to be interacting with a human.
Wondering if you need to consider responsive design in your next project? Not sure how it applies to your products or the role that User Experience should play implementing responsive design? Useagility can help.
We often get asked for an expert opinion about usability factors involved in a decision to use continuous scrolling design in a web site UI. Ask yourselves questions about these three things to determine whether it’s a fit.
Kansas City Southern recently unveiled a new corporate web site at www.kcsouthern.com. Useagility partnered with KCS to redesign the site from the ground up employing User-Centered Design methodologies to ensure the site meets the needs of the company’s target audiences.
Service Management Group’s (SMG) web reporting client portal was powerful but it needed a user interface and design makeover to ensure clients could get the most important information about their business quickly and easily.