Insights 2017-07-14T10:18:03+00:00

Insights & Articles

Sharing successes, lessons learned and opinions about user-centered design

Using Design Prototypes to Sell a New Product

Nothing brings new ideas to life like a picture. If you are looking at product innovation in the web, mobile and SaaS space, you'll need to start thinking about how to get early buy-in and approval to get projects off the ground.

Creating Value in the Sign-up Process While Boosting Conversion

It makes sense that reducing friction to sign-up should always produce the best business results for an e-commerce company. And generally speaking this is true. But some online businesses are actually using complexity in the sign-up process to drive conversion and increase the value of a customer to its business.

Research Resources Stretched?

When you think about conducting usability testing, does your mind go to fancy labs with one-way mirrored glass, expensive video equipment and equally heavy budgets?

No UX lab? No problem.

High-level design concepts are a great tool for testing product viability and user experience strategy with users early in the process.

The UX DO’s and DON’TS of Product Concepting

High-level design concepts are a great tool for testing product viability and user experience strategy with users early in the process. At Useagility we have designed and tested new product concepts ranging from tax software to trendy fashion mobile apps.

Usability and Voice-Response IVR

IVR systems – like websites – need a little usability T.L.C.. Customers are even less forgiving with phone-based systems than with websites because they often encounter them in customer-service situations where they’d prefer to be interacting with a human.

Responsive Design for Great UX

Wondering if you need to consider responsive design in your next project? Not sure how it applies to your products or the role that User Experience should play implementing responsive design? Useagility can help.

Kansas City Southern: On Track with User Experience

Kansas City Southern recently unveiled a new corporate web site at www.kcsouthern.com. Useagility partnered with KCS  to redesign the site from the ground up employing User-Centered Design methodologies to ensure the site meets the needs of the company’s target audiences.