UI, UX & XD. What’s the Difference?

UI, UX, XD - While designing products and services, these terms often get mixed up, misused and flat-out misunderstood. Here’s a simple way to remember the difference between these three acronyms.

Making the Case for UX

Business leaders are compelled by analytics and key performance indicators (KPIs). Whether you’re asking for additional UX resources or selling others on investing in UX, learn some of the strategies we use to sell the value of UX.

Improving COVID-19 Data Visualizations

In the age of COVID-19, the lack of concise and reliable information about the virus has upended our sense of control and safety. We offer recommendations to make popular COVID-19 data visualizations more useful to the wide range of individuals looking to them for answers in the midst of pandemic chaos.

How and Why to Use a Heuristic Evaluation

Heuristic evaluation is a useful tool to ensure a design is up to industry standards, but why use it? We break down what it is, who does it, and why you should consider utilizing it for your product or website.

Unmet User Needs Drive Innovation in Remote Learning

With the global spread of COVID-19, remote work and remote learning became the new normal. Even if students return to classrooms in the fall, opportunities for remote learning will continue to abound. eLearning companies have a timely opportunity to invest in design for the changed world.

When Design Bombs

Good experience design can prevent mistakes from happening. Even if you’re not designing for bomb threat alerts, there is value in ensuring your systems are designed with intention and with surety users can accomplish what needs to be done (without unintentionally causing pandemonium).

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