A leader in the senior living industry wanted to create a digital tool to help match customers with communities and connect them with the right sales staff.
Customer Experience of Long-Term Care Facility Selection
Create an interactive tool to help families select the right type of long-term care for their loved ones.
Customer-Validated Design And Content
Useagility designed several different concepts for the new tool and website. We then tested those prototypes with seniors and their adult children, as well as referrers and caregivers to garner insights from users in real-time. Using those insights, we iterated on the designs throughout the testing process.
Additionally, we know that in consumer-facing healthcare applications, using language that customers understand and identify with is critical to usability. By adding questions to our research to validate the core language in this application, we were able to confirm that it addressed key questions for both the user and the business.
Aligning Marketing Objectives With Customer Needs
Through analysis of the existing site’s content, design, and usability, Useagility identified an opportunity for the company to leapfrog their competition by incorporating an interactive web-based tool to help users understand different types of senior living and long-term care facilities. By engaging users throughout the design process, we created a tool that gives consumers confidence that they are selecting the right type of care for their loved ones.