About projects where we've helped clients launch high-impact, business-led technology improvements.
A user-centered approach for a financial services site
Our client wanted us to redesign a consumer-facing website so prospective clients would quickly understand how their product works and why it’s valuable.
Addition By Subtraction
Users started turning to our client's support team at alarming rates. We reviewed recent feature releases and helped them solve a mobile-first mystery.
Asking Questions First
When a major midwest University launched site changes without talking to stakeholders, users couldn't find the documents and other resources they relied on.
Just Build the MVP
Our client wanted to create a task-management solution for scheduling, tracking, and alerts for truck drivers— we designed their MVP.
A CTO asked us to partner with Sales Executives and technical SMEs to design an online software onboarding process to replace email and phone processes.
Customer Experience of Long-Term Care Facility Selection
A leader in the senior living industry wanted to create a digital tool to help match customers with communities and connect them with the right sales staff.
Customer Insights and Feature Prioritization
An AgTech company wanted to inform product strategy and prioritize enhancements based on user feedback— we studied their product with farmers in corn fields.
Fresh Eyes and Strategic Impact
Our client needed us to fill a short-term vacancy and provide an external project kickstart. We delivered usability reports and updated style guidelines.
A private education client wanted to improve user engagement and testing outcomes— we recommended solutions that nearly eliminated the need for support calls.
Innovating the Online Auction Industry
We delivered a mobile-first bidding system design to the leader in event-based, online auction systems for agricultural and construction equipment.
The UX/UI of major midwest bank was bloated and confusing to users. We helped the marketing team organize content into new, simple wireframes and user flows.
Modernizing Legacy Systems
Users were frustrated about the lack of a modern interface for legacy software. We completed 40-hours of software training and a 160-hour heuristic evaluation.
We helped our client research and design a modern solution to a legacy paperwork process for managing semi-truck drivers load and route assignments.
Picture Perfect Omnichannel Experience
Our client needed users (and groups) to access photos after a session. We worked with them to create an automatic-feeling process that doubled cart conversions.
Reporting the News
We helped a team working on a business intelligence strategy project (as a condition of a corporate merger) implement better data governance standards.
Teaching Human-Centered Design
Customized training enabled a Fortune 500 construction company’s technology team to enhance user-centered design to stay ahead of the competition.
Unmet User Needs
We helped our client unleash the power of their discovery research and innovation by creating a new product made of existing ones.