Understanding Users and What They Want

Research uncovers gaps, identifies new opportunities and provides insight that informs design. We help you get a clear and accurate picture of your users – their expectations, emotions, goals and the steps they take to accomplish tasks.

Services & Activities

  • Stakeholder Interviews
  • User Interviews
  • Contextual Inquiry

  • Ethnographic Research
  • Observations
  • Customer Journey Mapping

  • Persona Development
  • Usability Testing

We wanted to make it easier for our online auction users to search, list, bid and watch. Useagility uncovered user-driven recommendations for personalized views and dashboards that allow our users to see everything they need in one place. Our business case is very straightforward, the improved user experience enables more volume.

-Dave Brotton, Purple Wave

Research Portfolio