Valley Irrigation2017-08-02T15:52:59-06:00

Project Description

Construction & Agriculture | MOBILE
Valley Irrigation Mobile Application

Customer insights drive feature prioritization

Inform product strategy and prioritize enhancements based on user insights about features and functionality for managing farm-wide irrigation operations remotely.

Getting the Product Roadmap Right

First, we did our research—with a variety of users across different roles, crops and farm sizes. Then, we delivered a prioritized feature set that addressed needs across user types. Valley’s product team learned where user experience could be improved within their current product as well as what upcoming product enhancements would have the greatest impact on customer engagement and satisfaction.

Understanding What Users Value Most

Valley Irrigation sought to improve their product development process by prioritizing the product enhancements that users most want and need. We worked directly with users to understand their expectations and determine the most important next steps for improvements to Valley’s remote irrigation control app.

Marrying Qualitative and Quantitative Research

In addition to contextual interviews, users completed System Usability Score (SUS) questionnaires to rate the usability of existing apps. This provided a benchmark for Valley’s current product and a baseline to for new product development and enhancements.

Valley is a registered trademark of Valmont Industries Inc. and used by permission.

Similar Projects



Innovating the live online auction industry for construction and agriculture