FINANCIAL SERVICES & INSURANCE | RESPONSIVE WEBSITE
Learning Quest 529 Savings Plan
A user-centered approach for a financial services site
Redesign a consumer-facing website to enable prospective clients to quickly understand the value of a product and how it works.
What stands out is how much they care about our success even after they delivered our new site. Instead of delivering and stepping away, they have shown a keen interest in the impact the new site will have on business results after they hand it off. The team is responsive as questions and additional needs arise. They take seriously the job of analyzing site traffic and user behavior within the site after launch, with the goal of constant optimization against important conversion metrics.
Marketing Program Manager at American Century Investments
Shifting from financial jargon to language that connects with customers
Research showed that average college savers don’t always understand terminology that those inside the financial services industry take for granted. By testing different concepts for content organization with users, we validated users’ content needs and terminology expectations, as well as uncovered insights to determine the right strategic approach to crafting messaging and selecting the right calculators.
High-impact visual design and clean, responsive front-end code
Useagility’s design team used Learning Quest’s brand guidelines along with modern imagery, graphics, colors and iconography to bring the design to life and support the site content and usability with compelling visual appeal to optimize conversion. Our front-end development team built the site as clean, fully-responsive code integrating content, SEO and ensuring a fully ADA compliant site with adherence to 508 specifications.
Tracking results and making ongoing improvements
Once the site was launched, the Useagility team began analyzing SEO performance, site traffic and user behaviors. Measuring key conversion funnels and SEO on a continuous basis allows for data-driven continuous improvement.