FINANCIAL SERVICES & INSURANCE | RESPONSIVE WEBSITE
Learning Quest 529 Savings Plan
A user-centered approach for a financial services site
Redesign a consumer-facing website so prospective clients quickly understand how the product works and why it’s valuable.
What stands out is how much they care about our success even after they delivered our new site. Instead of delivering and stepping away, they have shown a keen interest in the impact the new site will have on business results after they hand it off. The team is responsive as questions and additional needs arise. They take seriously the job of analyzing site traffic and user behavior within the site after launch, with the goal of constant optimization against important conversion metrics.
Marketing Program Manager at American Century Investments
Using the right words to connect with customers
Research shows that average college savers don’t always get what financial advisors are talking about. By testing different concepts for content organization with users, we validated users’ content needs and terminology expectations. This allowed us to craft messaging messaging that resonated with users and to select the right calculators to help users complete their tasks.
High-impact visual design and clean, responsive front-end code
Our design team combined Learning Quest’s brand guidelines with modern imagery, graphics, colors and iconography to bring the design to life, adding visual appeal to compelling content to optimize conversion. Our front-end development team built the site as clean, fully-responsive code integrating content and SEO, while also ensuring a fully ADA compliant site with adherence to 508 specifications.
Tracking results and making continuous improvements
Once the site was launched, we began analyzing SEO performance, site traffic and user behaviors. Measuring key conversion funnels and SEO on an ongoing basis allows for data-driven continuous improvement.