Hallmark Baby2017-11-15T12:00:27-05:00

Project Description

eCommerce and Retail | Web Application
Hallmark Baby Ecommerce Site

Custom ecommerce UX design

Hallmark is more than a greeting card company – it’s a brand engaging customers emotionally with a variety of digital and tangible products.

When Hallmark needed an upscale ecommerce site for Hallmark Baby, Useagility customized their Demandware ecommerce platform to deliver an engaging and efficient customer shopping experience.

Hallmark Baby on Ipad
Hallmark Baby Prototype Example
Hallmark Baby Prototype Example


Design a unique and customized ecommerce shopping experience using third-party ecommerce solution Demandware. Despite Demandware’s baseline templates, good UX design still requires heavy lifting to tailor the solution via definition and implementation.


Useagility worked closely with the Hallmark Baby team to understand their goals for the shopping experience before exploring the capabilities of the Demandware solution and creating customized responsive wireframes and prototypes using Axure.

Defining desired workflows and functionality through clickable prototypes gives development teams like Hallmark Baby’s clear specifications for what they should build, allowing quick site implementation to capitalize on brand momentum in other markets.

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