Project Description
Challenge
Help the Workview team prioritize product features by focusing on the users’ needs and goals.
Approach
UX strategy and customer insights prioritize functionality and drive user adoption.
Building on WorkView’s initial designs, we created an interactive prototype and developed key workflows and tasks based on prioritized user goals to test with current and prospective users. Observing users in 1:1 task-based testing gave us valuable data to help WorkView prioritize features and usability improvements in line with user goals.
Simplifying The Complex
We tweaked the design based on the results of our user testing. In addition to allowing the WorkView team to fully vet the product design and secure user feedback, they were able to refine the product and the company’s marketing messaging prior to launch.
“Our enterprise work management software was just too complex, and we were stuck on how to simplify it. The Useagility team provided a fresh set of eyes, made us think differently, and got us unstuck. The new prototype design by Useagility got very strong reviews from users.”
-Mark Williams
Founder & CEO of WorkView
Results
Prioritizing Features And Honing Positioning
Our proven design strategy and user-centered methodology helped WorkView prioritize functionality and simplify the product’s design for optimum ease-of-use. The WorkView team went to market with a fully vetted product design, including insights to hone the product positioning at launch.
