Customer Insights. User Experience.
Heuristic Evaluations. Research.

EAG Acquires Useagility

We noticed a trend. As we work with our clients to improve websites, messaging and conversion rates, we follow the trail wherever it leads. Over and over again, we saw websites in need of a better user experience. As we implemented, client sites were benefitting greatly from deeper understanding of customer behavior. Design insights were leading to optimized response rates. All because we took the time to watch, learn, test, and implement solutions so we could start the process all over again.

The trend we noticed? More businesses would do well to understand their customers – from deep strategic insights to nuanced website user experience issues. That’s why we acquired Useagility. For years, their customer insights, user experience analysis, and marketing research has helped brands like AMC Theatres, American Century, The Kansas City Chamber of Commerce, Hallmark, and many others grow and thrive. Plus, it’s just a happy accident that you can’t spell usEAGility without us.

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Do you know what your customers want?

Research and customer insights shape the messages we send to prospects, the places we invest advertising, and the product features we roll out. It’s not just important, it’s really important.

We think good research is the key ingredient to being a better solution than your competition. It’s an independent view for any phase of your product life cycle or customer journey. Our goal is to help you develop practical insights that immediately inform your business strategy and result in actionable, and measurable, improvement. Product testing, customer interviews, focus groups, and retail ergonomics – where we take a fresh look at how customers view your products – all contribute to more optimized marketing investment to put the right message in front of the right people, in the right way, at the right time.

Do you know how your visitors use your website?

Heuristic evaluation is a term used to describe the process to measure and continuously improve how your website or app performs for your users. User Experience, sometimes just called UX, may follow one or more users through your site to understand behavior, find issues with the way the site is designed, and remove obstacles that keep users from becoming customers. You may also have heard terms like User Interface (UI), or XD for Experience Deisign. No matter what term is used, how a user experiences your site means everything for an online transaction of any kind – whether that’s an online purchase or if a future customer is researching your company before making contact with you.

Research and Plan Instead of Guessing and Hoping

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Field research observes and interviews your target audience in their natural environments, revealing ah-ha insights you can't get any other way. Field research allows you to see firsthand how your customers actually interact with and use technology in their daily lives.

This includes:

  • Observing their behaviors
  • Listening to their pain points
  • Understanding their motivations and goals

Based on this vital information, we can solve for your marketing’s challenges and deliver a website, experience or technology that meets or exceeds your customers’ expectations.

Usability Evaluation

Test Systems

  • Heuristic Evaluation
  • Usability Tests (Moderated or Remote)
  • WCAG & ADA Compliance Reports
  • Competitor Analysis
  • Impression Testing

Customer Discovery

Talk to People

  • Customer POV (Retail Ergonomics)
  • Product Testing
  • Stakeholder and Customer Interviews
  • Ethnographic Field Research
  • User Interviews
  • Focus Groups
  • Guerilla Research

Plan and Align:

Solution Manifesto

Field research observes and interviews your target audience in their natural environments, revealing ah-ha insights you can't get any other way. Field research allows you to see firsthand how your customers actually interact with and use technology in their daily lives.

This includes:

  • Observing their behaviors
  • Listening to their pain points
  • Understanding their motivations and goals

Based on this vital information, we can solve for your marketing’s challenges and deliver a website, experience or technology that meets or exceeds your customers’ expectations.

Get human-centered design services for when you're ready to build something new.

Participatory design involves actively engaging end-users (and stakeholders) in the design process, resulting in more user-friendly and effective products. By involving diverse perspectives and ideas in the design process, we can better ensure that the solution built meets the needs of both your customers and your business


BUILD:

Participatory Design


Build: Participatory Design

Get human-centered design services for when you're ready to build something new.

Participatory design involves actively engaging end-users (and stakeholders) in the design process, resulting in more user-friendly and effective products. By involving diverse perspectives and ideas in the design process, we can better ensure that the solution built meets the needs of both your customers and your business

Deeper insights. Better user experience. It’s a winning combination business owners should be using all the time. What can we tell you about your customer experience?