Creating Change With User Experience Design – And Getting Results
The team’s hard work paid impressive dividends. In the first few months since launching the calculator on their site, referrals to CommunityAmerica’s college planning practice increased dramatically. Online referrals increased six-fold in the first two months. Even better, referrals more than doubled from the credit union’s branch offices.
As the first and only college cost calculator that compares the true cost of college for 6,000+ schools in a single click, CommunityAmerica changed the playing field for innovation in the FinTech industry.
Listening to their users and designing collaboratively worked. The calculator’s success has helped move the College and Career section of the web site to one of the most trafficked areas of CommunityAmerica’s website.