Rapid, Effective, User Testing Sprints
Given an aggressive project timeline that demanded fast turnaround of insights, we worked collaboratively with Cengage’s product management and UX design teams. We performed a high volume of user testing sessions with college students and university professors over several months. By automating large parts of the recruitment process, we minimized the administrative burden and focused on strategic analysis to deliver insights quickly. Fast results garnered quick and iterative design revisions throughout ongoing testing.