Project Description

Transportation

TruckMovers Mobile Application

Fueling growth through workforce automation.

Work

Challenge

Design a native mobile application (Android and iOS) to streamline core business operations at a leading national trucking company.

Approach

User Research And Insights to Optimize Workflow

By understanding how truck drivers approach their work—and the challenges they face—we crafted a workflow that is intuitive to users and expedites business processes. We used insights about the drivers’ motivations and work preferences to unlock innovative ways to make a complex operational ecosystem seem simple to users.

We explored different conceptual approaches through low-fidelity concept sketches to get input critical for the UX strategy and to ensure that the designs would be accepted by users and drive business performance results. Getting validation from real users early in the process gave us confidence that we were solving the challenge effectively before we moved into visual design and development.

“We needed an external partner who wouldn’t be afraid to tell us what our drivers really think. We also needed help designing the application to be usable today, while planting the seeds of innovation and disruption that can make a real difference longer term. I knew we couldn’t do that with a team that was mired in the day-to-day. Useagility’s team exceeded our expectations throughout the engagement.”

– Andy Glass
Vice President, Operations

Results

The Right Design Deliverables

The final deliverables for TruckMovers included a detailed interactive prototype showing interaction design and clear, complete visual style guides. As the UX Strategy and UX/UI design team for TruckMovers, we worked in close collaboration with their product and development teams throughout the process to ensure that everyone clearly understood the design as they implemented it. We made sure that the deliverables contained the appropriate level of specificity so the TruckMovers product and development team members could move forward quickly and efficiently.

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