Making the Case for UX


Since 2008, Useagility has worked with clients from financial services and healthcare to transportation and consumer products to uncover innovations at the intersection of user needs and business results. We’ve learned a lot about what makes companies tick when it comes to UX. Even organizations with mature User Experience (UX) cultures and design professionals find themselves in a battle to influence strategy and optimize product design.  

We asked members of the UX community in Kansas City what their organizations needed to be successful. Here are some common opportunities anyone could relate to: 

Speak to What Leaders Want

Business leaders are compelled by analytics and key performance indicators (KPIs). Whether you’re asking for additional UX resources or selling others on investing in UX, we have learned a few things about what works, starting with putting the business benefit at the forefront of each request. Here are some of the keys to our success:

  • Focus conversations on business opportunities, not UX
  • Hone in on what drives revenue up and costs down and how user-centered design can help  
  • Analyze existing user data to identify opportunities that deliver value
  • Help those around you and uncover benefits for your company 
  • Test and gather insights quickly and cost-effectively 
  • Conduct 1:1 stakeholder interviews prior to workshops to understand how goals and opportunities align for each group involved in a project 

How We Do It

Each Useagility engagement begins with tailored research to deeply understand the business and its users. Then, by focusing on the intersection of business goals, user needs, and technical capabilities, we will help clients identify strategic solutions that harness untapped opportunities. With research and strategy in mind we use goal-directed design to craft experiences that delight users. Then our development team tailors solutions to address unique business needs, transforming conceptual designs and technical architecture into digital reality. This iterative process and combined forces allow us to figure out what customers want to do and the best way to do it.